MELI – HONEY

MELI is a Ukrainian brand that produces high-quality honey and supplies it all over the world. The identity system balances the natural with the aesthetic. The typography is clean and the color codes are extracted from nature. Serene natural imagery echoes Meli’s vision to work only with natural organic products. The wings of a bee were chosen as an idea for the concept of the Meli brand – they symbolize the lightness and delicate, unobtrusive taste of the honey. According to the concept, the letter E in the logo is drawn in the form of the wings of a bee.